About Rebel

The Rebel bourbon brand is a Kentucky straight bourbon currently produced by Luxco at Lux Row Distillers in Bardstown, Kentucky. Luxco own a few distilleries, including MGP (which under contract make most of the big brand rye products) and Limestone Branch, and within all that is around a dozen bourbon brands, including Yellowstone, Ezra Brooks and Rebel. The Lux Row Distillery is a relatively new operation in the context of the older Kentucky set, but the Rebel bourbon brand goes back some time...

Up until a couple of years ago, Rebel was known as Rebel Yell, which is a brand that dates back to the 1940's. It was created by Louisville mayor, Charles R. Farnsley, who teamed up with the Stitzel-Weller distillery to launch a bourbon brand to commemorate the 100 year anniversary of the company.